When Marketing Goes Wrong
By Adrian Sutton
I’m currently wearing one of the shirts that James Gosling hurled into the crowd by various means which depicts Duke aiming a rocket launcher at a weird looking demon with four arms labeled complexity. Earlier today I was accosted by a very young man who asked what that was on my shirt. When I pointed to Duke and said “this guy’s called Duke” the response was: “he’s crap. I like this guy ‘cause he has four arms”. I’m not sure that’s the reaction the designer was after….