A Marketing Flaw For Air Conditioners
By Adrian Sutton
It was extremely hot today in Brisbane and my house doesn’t have air conditioning or ceiling fans and I didn’t own a pedestal fan, though the house is very open and picks up breeze well. Even so, it was definitely time to invest in a cooling device and it was hot enough to convince me to splurge on an air conditioner for my room. That is of course until I wondered around the beautifully air conditioned store for an hour or two looking at price tags around $1000 for air conditioners that didn’t really suit my needs anyway. Eventually I saw a pedestal fan for $15 and feeling nice and cool now anyway figured that would do.
Sadly for the air-conditioning sales-folk, the product was just too effective and did them out of a sale. Better yet, by the time I got home from the store the sun had dropped below the horizon and stopped shining straight in the window so my new fan was plenty cool enough.