It seems that John Dvorak doesn’t like advertising much either. I’ve previously complained about advertising in various forms (1, 2, 3) so it’s nice to see more voices joining the chorus.  In fact, also today I see O’Reilly Radar noting that Ad Skippers Do It With Research.

It is however a shame that Dvorak’s article was so jam packed full of ads, including splitting it over two pages so they could show more ads that most people would have been distracted from his point, which ironically demonstrates his point.