We’re looking for some new hires and I just can’t believe how many people don’t know how to write even a half decent job application. How difficult is it to realize that you have to:

1. Include a cover letter.
2. Customize the cover letter so it is specific to the job you're applying for.
3. Explain how you meet some of the key requirements in your cover letter and
4. Customize your resume at least a little to highlight the most relevant things for the job you're applying to.

Applying to a million different jobs with a crappy application is far less likely to get you a job than applying to two or three with a really good application. Take the time to get it right and you’ll find a job so much quicker and easier.