A while back a migrated my personal FeedBurner account over to using a Google account as a test run before migrating the Ephox feeds. Unfortunately, I then forgot about it and in the mean time Google added a self-serve migration tool that now requires you to set up an Adsense account to migrate to.

They have huge reams of documentation talking about how much better the monitization of your feed will be now that it’s with Google and they even suggest a few times that it’s possible to migrate to Google without adding advertising into your feed. Sadly, I’ve been unable to find a document that describes how to migrate feeds and make sure that ads don’t get inserted.

It’s really very annoying.

UPDATE: When you do convert feeds over the confirmation email tells you:

Finally, to set up AdSense for feeds, you now need to visit AdSense at http://www.google.com/adsense and choose the AdSense for feeds option under Manage Ads > Get Ads. (Ads won’t appear in your feeds unless you set up new ad units for them there.)  So it’s safe to convert feeds, even if it’s annoying to have to set up an AdSense account to do so. Seriously, why couldn’t they make that message clearer in all the posts trying to reassure people about the transition?